Monday, July 14, 2014

Introducing Pure Via!! All natural zero calorie sweetener and GIVEAWAY!

As a FitFluential Ambassador I was sent the Pure Via Summer Fit kit for blog review and testing purposes. 

I am excited to share all the information I learned about Pure Via from their website.  

A pure extract of the naturally sweet stevia plant is the secret to Pure Via’s sweetness. It’s called Reb A and is the sweetest and best tasting part of the stevia plant. At Whole Earth Sweetener Co., we work in partnership with PureCircle to ensure that Pure Via is sweetened with the highest quality of this natural sweetener. And because we work with a single company to source Reb A, we are confident in the consistent quality of this important ingredient.

Pure Via only contains natural sweeteners. The pure Reb A from the stevia plant that sweetens Pure Via starts with stevia leaves, which are first milled and then steeped in water using a brewing method that is similar to brewing tea. The resulting stevia extract is then further purified to separate the Reb A through a proprietary technology used by PureCircle.

Finally, Reb A, the sweetest part of the leaf, is extracted, purified and then combined with other natural ingredients to make Pure Via.

The new Pure Via® meets a growing demand for Non-GMO products.  According to a recently published New York Times survey, 75% of consumers ”expressed concern about genetically modified organisms in their food.”  Whole Earth reformulated Pure Via® with a Non-GMO dextrose derived from cassava root rather than from corn.  All other ingredients in Pure Via are already Non-GMO and will remain the same.  Packages and sachets of the new Pure Via® will be specially marked with a Non-GMO logo.  In the absence of applicable U.S. laws and regulations on GMO labeling, Whole Earth is following the European Union regulations for what constitutes Non-GMO ingredients and flavors.

*What do we mean by non-GMO?

We believe that a food or food ingredient is Non-GMO if it is not the product of bioengineering. Bioengineering means the group of applied techniques of genetics and biotechnology used to cut up and join together genetic material and especially DNA from one or more species of organism and to introduce the result into an organism in order to change one or more of its characteristics. We believe that food ingredients that are derived from GMO plant material should also be deemed GMO. We believe that food ingredients are not GMO if they are produced using enzymes harvested from micro-organisms that are the product of bioengineering.

We have based our definition of Non-GMO on current food labeling regulations in European Union where we manufacture and sell other Non-GMO sweeteners. We may modify or supplement our definition of Non-GMO from time to time in order to conform to any applicable laws or regulatory guidance.

Here are some of the products that they offer: 

Pure Via® is great tasting and sweetened using all natural stevia. Pure Via is a good alternative to sugar and artificial sweeteners. We are proud that Pure Via packets’ ingredients are non-GMO (not the product of bioengineering). You can use Pure Via like sugar, to add natural sweetness to your hot or cold beverages, sprinkle on your favorite fruits and use in recipes.
Pure Via’s stevia extract is 97% pure Reb A made from the sweetest extract of the stevia leaf
It is sweetened using all natural stevia
Pure Via packets contain only non-GMO* ingredients
Each Pure Via packet sweetens like two teaspoons of sugar
Pure Via is suitable for people with diabetes
It’s certified Kosher Parve

For nutritional information, please visit:

Pure Via® liquid sweeteners are great for on the go… these bottles will fit in your purse, backpack, pocket or gym bag. They come in two delicious varieties – both naturally sweetened with stevia. Try original and vanilla flavor. The no drip lid means no messes and they dissolve instantly in your hot or cold beverage. Pure Via liquid sweeteners have a clean sweet taste and have zero calories. Big things come in small packages, sweet things too!

Pure Via’s stevia extract is 97% pure Reb A made from the sweetest extract of the stevia leaf
It is sweetened using all natural stevia
Clean sweet taste
No drop lid
Great in hot & cold beverages
1 squeeze is equivalent to 1 teaspoon of sugar
Pure Via is suitable for people with diabetes
It’s certified Kosher Parve

For nutritional information, please visit: 

Recipes I want to try with using Pure Via:


Makes 4 servings


1 cup (250 mL) plain low fat yogurt
½ cup (125 mL) plain soy milk
4 packets Pure Via sweetener
2 small bananas, frozen*
3 cups (750 mL) quartered fresh strawberries
4 ice cubes


Place all ingredients except ice cubes in blender container; cover. Puree until smooth. Add ice and blend until smooth.

Divide mixture evenly between 4 glasses and serve.

* Peel bananas, cut into 3 pieces each and place in re-sealable plastic bag. Freeze until needed.

Original recipe here:

A creamy rich oatmeal made with low fat milk and water, sweetened with Pure Via sweetener and enriched with dried fruit provides a “breakfast in a bowl”.


Makes 6 servings


2- ½ cups (625 mL) 1% milk
2- ½ cups (625 mL) water
3 cups (750 mL) uncooked old fashioned oats
½ cup (125 mL) dried cranberries
¼ teaspoon (1 mL) salt
6 packets Pure Via sweetener
1- ½ cups (375 mL) fresh fruit (blueberries, strawberries or raspberries)
Original recipe here:

Download the Free Jewel Cookbook here:

Now here's the fun part!! 

You can win your own Pure Via Summer Fit Kit too!! 

The ‘Pure Via Summer Fit Kit’ contains:

  • Box of Pure Via® non-GMO packets
  • Bottle of Pure Via® stevia liquid
  • Bottle of Pure Via® vanilla stevia liquid
  • Container of instant iced tea
  • Pure Via mason jar & straw
  • Pure Via pedometer
  • Pure Via SPF 15 lip balm

a Rafflecopter giveaway

US only; up to 4 weeks for delivery; and one kit per person/household. (meaning you can't win this kit from me if you won this kit from another blog)


  1. I use mostly stevia. Thanks! :)


  2. Honestly, I rarely use sweetener other than honey or sugar. I love stevia, but I only used to find it in liquid form at the health food store. So glad to learn about more accessible, versatile stevia extract from Pure Via!

    MJ Moore

  3. I love using the Pure Via stevia packets in my smoothies and pancake batters! I've never tried their liquid stevia though and would like to get my hands on some.

  4. Oh look at this :) Very informative review, thank you for sharing! I think I'd be tempted to just eat the squeeze bottle pure via liquid by itself... :P

  5. Oh and for the giveaway comment, I actually DON'T use a sweetener, I drink my coffee black and don't really add sugar to things, because some of my faves, already have sugar in it :) but I'd like to start using stevia to spruce some of my recipes up!

  6. I would use the sweetener in iced tea and sometimes in coffee. I am really interested in try it in baking!

  7. If I hadn't been using Stevia for the past 12 years of my life, I am not quite sure what I would do!!!!!

  8. I use honey and a little bit of sugar. I'd love to try this sweetener.

  9. I use stevia in my coffee. It's pretty sweet to me so I just use a very tiny amount.